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From: Dr Gosia O'Reilly (
Subject:         The reason why people listen to 'gurus'
Date: September 2, 2014 at 4:38 pm PST

In Reply to: Don't give your power away to an authority posted by Prana on September 2, 2014 at 2:07 pm:

even when all the rational evidence is telling them to do otherwise:

One could call a crowd syndrome. Or a cult syndrome. When many people in the mindless crowd are saying that the emperor is dressed, then despite the stark evidence in front of their own eyes, people believe it.

There is a need to point the obvious out to an individual, to awaken them from their state. They key is education.

"In social psychology, pluralistic ignorance is a situation in which a majority of group members privately reject a norm, but incorrectly assume that most others accept it, and therefore go along with it."

"Lack of public opposition then helps perpetuate a norm that may be, in fact, disliked by most people. A large amount of people are wrong about something but because everyone sees this wrong idea as the perceived social norm, no one speaks up against."

"Fortunately, pluralistic ignorance can be dispelled, and its negative consequences alleviated, through education."



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