The Chicago White Sox responded to the campaign by adding a veggie
dog last year. The Norfolk Tides offers a veggie dog, too. Other
teams are beginning to take notice. News about the campaign is spreading
quickly and endorsements have come in from Tony La Russa, Kevin
Nealon, Alicia Silverstone and others. Publicity surrounding the
campaign has also picked up. "The Vegetarian Times" will feature
an article in their April magazine; "Go Vegan!" on KRLA radio and
the world wide web will discuss the campaign on their show on April
1st; and VegTv.com is preparing a segment about Soy Happy with additional
celebrities expected to endorse the campaign on camera.
Publicity is important but public response is the key and every
voice will make a difference. A Ballpark Reference Guide with easy
links and contact information for Major League (and some triple
A) ballparks is included on the web site. Take a few minutes and
contact your team.
Soy Happy also encourages enthusiastic supporters to consider becoming
a Soy Happy Manager for their team and/or region.
Soy Happy Managers will spearhead the effort on the local level
by acting as the point of contact with the appropriate concession
managers, informing the local media and the public about the campaign,
and strategizing creative methods for increasing the campaign's
visibility in their region. If everyone contacts their ballparks,
all baseball stadiums in America will start to offer a veggie dog.
Here's to a Soy Happy baseball season. PLAY BALL!
More info at: http://www.soyhappy.org
or write to: email@example.com
Box 42152, Los Angeles, CA 90042
and Publicity contact : 323/ 363-7226